In 2012, the internal firms ASK, ASKi and theMa were merged into International Market Research (ASKi) GmbH.
This merger has enabled the know-how developed in the ASK parent company over almost 60 years to be successfully incorporated into the operational fields of the former theMa (field and studio services) and ASKi (global services) companies.
The newly-formed ASKi means that you have a high-performance, globally active company for individual or packaged market research tools at your disposal. It is a company that has firm roots in the successful tradition of an owner-managed, full service institute and offers qualitative and quantitative market research across the world.
